{"id":7331,"date":"2020-08-29T10:33:57","date_gmt":"2020-08-29T08:33:57","guid":{"rendered":"https:\/\/www.emergers.se\/?p=7331"},"modified":"2020-10-16T10:06:03","modified_gmt":"2020-10-16T08:06:03","slug":"superior-social-gaming","status":"publish","type":"post","link":"https:\/\/dev.emergers.se\/en\/superior-social-gaming\/","title":{"rendered":"Social gaming app offers superior engagement for sponsors and sports fans"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7331\" class=\"elementor elementor-7331\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-730ec34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"730ec34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55668e0\" data-id=\"55668e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0662324 elementor-widget elementor-widget-text-editor\" data-id=\"0662324\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong><span style=\"color: #ff0000;\">EMERGERS UNLISTED <\/span><\/strong>Based on the simple idea of handing out 30 000 bingo tiles with various in-game turn-outs instead of numbers at Swedish Open Tennis Week in B\u00e5stad in a campaign for major Swedish tabloid Expressen, Anders Bernunger&#8217;s new marketing venture was an immediate success.<\/p><p>Sponsors, advertisers and the event organisers loved the campaign since it increased audience engagement and kept the audience in their seats for the full matches, which made the TV broadcasts look better. Expressen loved it because it associated them with something innovative and entertaining, and gave them a chance for personal contact as the winners visited Expressen&#8217;s tent to collect their prices.<\/p><p>After B\u00e5stad, Anders Bernunger repeated the success at the Australian Grand Prix Formula 1 in a campaign for Foster&#8217;s Beer, this time printing 150 000 bingo tiles on the back of beer coasters and having winners collect a free beer at Foster&#8217;s tent.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89972e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89972e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c080b3\" data-id=\"1c080b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5b8766 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"f5b8766\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t<div class=\"elementor-repeater-item-2c11021 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-0e39f5a swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68eff1f elementor-widget elementor-widget-text-editor\" data-id=\"68eff1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Although encouraged by<\/strong> this early success, Bernunger also realised that his current setup had some serious flaws as the tiles were expensive to print and handle and the current setup lacked scaleability.<\/p><p>&#8211; It was obvious that the idea was best suited for digital distribution, which also opened up a number of possibilities to expand the idea, says Anders Bernunger, founder of 3towin.<\/p><p>So, based on a digital bingo triggered by in-game events, Anders Bernunger and his team have now created a unique new social gaming (non-gambling) app for increased engagement in live and broadcasted sports.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a8879b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a8879b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6723ed\" data-id=\"a6723ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b48b1 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"30b48b1\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWith advertisers scrambling to recapture lost engagement in a post covid-19 sports world, 3towin offers sponsors a new activity based way to connect with fans.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Anders Bernunger, founder 3towin<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5929ad2\" data-id=\"5929ad2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a89844f elementor-widget elementor-widget-image\" data-id=\"a89844f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"500\" src=\"https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/AB11-400x500.png\" class=\"attachment-gutenverse_vertical size-gutenverse_vertical\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Anders Bernunger, founder 3towin.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b5112 elementor-widget elementor-widget-text-editor\" data-id=\"18b5112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The app offers clubs and teams a way to engage fans ahead of and during events, watching both live and at home. This in turn means that clubs can offer sponsors a personal, high-attention, activity based contact with fans.<\/p><p><strong>The time to launch<\/strong> 3towin couldn&#8217;t be better as the huge sports sponsorship market, valued at close to USD 0,8 bn in Sweden and a whopping USD 46 bn worldwide, is scrambling to recapture the attention and engagement of fans that has taken a severe beating during the global covid-19 lockdowns.<\/p><p>&#8211; The model is very straightforward with a 50\/50 revenue share of sponsor proceeds with clubs, but with the possibility to scale with any sports league anywhere in the world, says Anders Bernunger.<\/p><p>First step is now to launch with clubs in the Swedish football league Allsvenskan for the 2021 season, along with Swedish Premiere League fans. With 40 events per club and season, and a rough estimate of 5000 users per game that means 3towin can offer sponsors 200 000 advertiser contacts per club and season, with a 90 minute brand exposure per event. That last number should be compared with the average exposure in printed media of five seconds or the one second average exposure in digital advertising, illustrating 3towin&#8217;s superiority compared to existing sponsor offerings.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9272197 elementor-widget elementor-widget-image\" data-id=\"9272197\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"482\" src=\"https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-09-15-kl.-20.29.07-1024x482.png\" class=\"attachment-large size-large\" alt=\"3towin\" srcset=\"https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-09-15-kl.-20.29.07-1024x482.png 1024w, https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-09-15-kl.-20.29.07-300x141.png 300w, https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-09-15-kl.-20.29.07-768x361.png 768w, https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-09-15-kl.-20.29.07.png 1108w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea202e elementor-widget elementor-widget-text-editor\" data-id=\"4ea202e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>With club revenues stemming from 3towin of SEK 500 000 &#8211; 2m per sponsor, 3towin estimate revenues of SEK 8m after the 50\/50 split with clubs when up and running, from Allsvenskan alone. In terms of building user base (which will enable 3towin to raise prices charged to sponsors in coming seasons), 3towin will piggyback on the clubs&#8217; facebook fan pages and other social media channels. But to expand to other sports or capture e.g. Premier League fans in Sweden (which has just as large a fanbase as the leading Swedish clubs), 3towin will need to invest in marketing, which will require additional capital.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e62b4ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e62b4ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b5c25\" data-id=\"f2b5c25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-372554b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"372554b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b38d17 elementor-widget elementor-widget-text-editor\" data-id=\"7b38d17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>For more information about 3towin, please fill out your name and e-mail adress below.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d418a18 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d418a18\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;N\\u00e4sta&quot;,&quot;step_previous_label&quot;:&quot;F\\u00f6reg\\u00e5ende&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nytt formul\u00e4r\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7331\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"d418a18\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper 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I accept to receive updates and offerings from Emergers through e-mail and phone. I accept that Emergers save my personal information in order to offer me their services. I acknowledge that the company in question can have other advisers that Emergers may share my personal information with, but not that my personal information is sold or transferred to other third parties. Read more in our integrity policy.\n <\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\"><p>With sports clubs and sponsors struggling to recapture the engagement lost in 2020, social gaming app 3towin offers sponsors a high attention, activity based contact with fans, opening a fast track to profitability combined with potential to scale globally.  <\/p>\n<\/div>","protected":false},"author":1,"featured_media":7369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":""},"categories":[37],"tags":[40,44],"jetpack_featured_media_url":"https:\/\/dev.emergers.se\/wp-content\/uploads\/2020\/08\/Ska\u0308rmavbild-2020-08-29-kl.-16.45.34.png","_links":{"self":[{"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/posts\/7331"}],"collection":[{"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/comments?post=7331"}],"version-history":[{"count":68,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/posts\/7331\/revisions"}],"predecessor-version":[{"id":7719,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/posts\/7331\/revisions\/7719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/media\/7369"}],"wp:attachment":[{"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/media?parent=7331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/categories?post=7331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.emergers.se\/en\/wp-json\/wp\/v2\/tags?post=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}